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ABOUT BRIDGER PENNINGTON
Bridger Pennington is the founder of 3 investment funds that have done over 217 deals in the last 4 years. He recently launched a hedge fund with over $10m in commitments.
He has started helping others launch their own funds through Investment Fund Secrets, an online program with over 10,000 students designed to help them start investment funds without working on Wall Street or having an Ivy League degree.
Bridger has spoken on stage to thousands of people across the United States and is determined to help entrepreneurs scale their businesses by launching their own funds.
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The Importance of Business Capital
Business capital is the financial assets your company owns that can be used to leverage growth and build a solid foundation for the future. Regardless of where you are in the business cycle, understanding the importance of capital can help you make smart decisions about startup funding, lines of credit and more.
Startup funding
Startup funding is a way for business owners to obtain money to help them start their companies. It can come from a variety of sources and can be used to cover expenses such as hiring employees, purchasing inventory and renting space.
The process of obtaining startup capital can be confusing, but it’s important to understand how the different types of funding work and how they can be used to help your company grow.
There are two major forms of business funding: equity and debt. Equity financing involves selling a percentage of your company to an investor in exchange for money. The investor then becomes a shareholder and has a claim on your future profits.
Business lines of credit
Business lines of credit are short-term financing solutions that help businesses access working capital. Unlike a term loan, which provides a fixed amount of funds for a defined time period, business lines of credit let you borrow and repay the amount you use on an as-needed basis.
Lines of credit are often used to smooth out cash flow issues that arise throughout the year, including when it comes to inventory, restocking supplies or dealing with unexpected business expenses. They also offer a flexible repayment option that allows you to pay down your balance any time without incurring early repayment fees.
To qualify for a line of credit, lenders will typically check your company’s financial history. This includes your business and personal credit scores, the personal credit score of your guarantors and other details that can make or break your application.
Business startup
A business startup is a company that is new and trying to bring a product or service to the market. It is a venture that can be very risky, but can also be very rewarding.
In the beginning, startups need funding to make their ideas a reality. They can get this by raising money from friends, family and investors.
They also may receive support from incubators and other organizations that help entrepreneurs start and grow their companies. These institutions provide workspaces and mentoring from seasoned business leaders. They offer a variety of services, such as business grants and loans.
Business growth
A business can grow by expanding its customer base, boosting revenue or producing more goods. However, there is no universal formula for calculating growth since each company is unique.
Many small businesses aspire to experience business growth because it can lead to larger earnings and better success. Sadly, some companies are so comfortable with the way their revenues have been doing that they fail to realize that this year’s results could be completely different next year.
In order to grow, a business needs to increase production, add employees and develop strategic plans. It also may need to purchase real estate to house its expanding operations.
Marketing online
Marketing online is an effective way to increase the visibility of your business website and boost sales. It can also help you connect with a wider range of consumers who are already searching for products/services in your niche. Ultimately, this will allow you to reach your goals and achieve your growth objectives.
Digital marketing includes strategies such as search engine optimization (SEO), paid search advertising, and social media marketing. SEO involves adjusting or rewriting the content on your small business website to improve its rank on search engine result pages. Paid search advertising, or search engine marketing (SEM), is when marketers pay Google to place their ads on the top of SERPs. This can cost hundreds of dollars per click. It can be an effective strategy for generating leads, but only if you can recoup your costs immediately.
