Affiliate Marketing 101 – What Are the Different Types of Affiliate Marketing?

By | April 16, 2023
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Affiliate marketing provides merchants a means of selling their products without incurring advertising expenses from Google, Facebook and Amazon.

Affiliate marketers work by offering merchants commission for every customer who clicks their affiliate link and completes a purchase, making performance marketing an effective solution for virtually any product or service.


Pay per sale (PPS) marketing is a form of affiliate promotion where an affiliate earns a commission on every sale made by visitors who click through their referral link, typically used by ecommerce websites to drive sales without incurring upfront advertising costs.

Pay-per-sale (PPS) campaigns can be an affordable and efficient way to generate online revenue, but to maximize its potential it’s essential that you understand how they operate and optimize it to reach maximum performance. Effective pay-per-sale campaigns require monitoring affiliate performance, tracking sales/revenue data, and making necessary adjustments accordingly.

First step to developing an appropriate product/service promotion strategy for your business is identifying which products and services to promote as well as which audiences they’re targeting. You can do this by brainstorming products that relate to your blog, website or social media accounts while finding affiliate programs with which to partner.

When choosing a product to promote, it’s crucial that it resonates with your target audience. Doing otherwise won’t result in successful affiliate sales, as promoting something irrelevant won’t generate any results or be profitable or effective.

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Another key element to consider for your affiliate program is payment models. There are various models available such as pay-per-lead (PPL), cost-per-sale (CPS), and pay-per-click (CPC).

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Pay per lead affiliate marketing pays you for leads generated through your site or social media channel, with readers taking an action such as downloading a free trial or subscribing to an email list.

Tracking leads through various means – cookies or pixels – is crucial for the success of any business and allows managers to identify which tactics provide maximum returns on investment.

Pay-per-sale affiliate marketing can be an ideal way to start, but before signing on it’s essential that you carefully read through their terms of service and privacy policies – these could limit how you market a product or restrict you from advertising using your own name, so it is crucial that you fully understand exactly what it entails before devoting time and energy promoting a particular brand or business.


Pay-per-lead (PPL) affiliate programs can be an effective way for sales-focused businesses to generate leads and expand sales without incurring significant financial strain. Such programs typically consist of advertising platforms with dedicated ad campaigns that promote affiliate offers while collecting customer contact data through Single Opt-In (SOI) or Double Opt-In (DOI).

PPL programs generally offer small commissions – the more lucrative ones can offer up to $150 per lead! PPL can be combined with pay-per-sale affiliate programs for an added boost in income generation.

Pay-per-lead programs can be an invaluable marketing strategy for businesses across many industries, from tech to insurance and travel. Not only can these campaigns expand your customer base and grow brand recognition, they can also build brand recognition and foster customer loyalty.

To be successful with Pay-Per-Lead (PPL) programs, it’s crucial that you create content that resonates with the target audience, then drive traffic back to affiliate partners’ websites using blogs, social media posts, email newsletters or any other digital marketing strategies. Be sure to include a call to action encouraging users to take desired actions such as filling out contact forms or signing up for trials – that can only lead to greater success!

PPL affiliate programs can be found on several reputable affiliate networks, including ShareASale, Medley Affiliate Network and ClickBank. Each offers different commission rates so it’s essential that you choose one that aligns with your goals and objectives.

Affiliate marketers have the opportunity to earn up to 20% of sales made by referrals they send their way, plus additional rewards if their conversion rate surpasses average for the program they promote.

An effective way to determine whether a pay-per-lead program is suitable for your website is by conducting a Google search to find relevant affiliate programs and merchants that align with your niche. Once identified, begin testing different ones until one catches your eye as the ideal fit for your website.

Pay-per-lead affiliate programs are an efficient and cost-effective way to generate quality leads online. These leads usually consist of valid email addresses which could prove extremely valuable for any business.


Pay-per-click affiliate marketing is a widely utilized strategy for monetizing online content and can increase website traffic while yielding commission. Before diving in with PPC affiliate marketing, however, it is vitally important that you fully comprehend its nuances before engaging.

Under this form of affiliate marketing, publishers (also referred to as affiliates) market products from sellers on their website or social media pages and are then paid a percentage of any revenue generated when those products sell.

Affiliate marketing models that focus on targeting specific audiences offer more potential for affiliate marketers to make more money from their ads, and help prevent click fraud as most programs perform thorough checks for click farms and bots.

Pay-per-click affiliate programs provide another significant advantage – reduced time invested in marketing efforts. PPC ads can give high traffic sites an increase in income without the hassle of constantly managing website and SEO strategies.

There are various types of pay-per-click affiliate programs, from straightforward pay-per-click campaigns to more sophisticated arrangements with multiple payment models and even ad networks that help publishers maximize their potential revenues.

PPC ads may be costly, but they’re an invaluable way to drive consistent and relevant traffic to your website. Furthermore, they’re an invaluable asset for affiliate marketers with strong content strategies who seek to engage and expand their audiences.

One effective strategy to maximize your affiliate campaign’s potential is creating a targeted popup that aligns with the content on your site, whether that be an e-book, blog post or video. By doing so, more visitors will click through to your offer, thus increasing earnings per click (EPC).

OptinMonster is a powerful email marketing platform designed to help marketers grow their lists and convert leads into customers. With its extensive targeting rules and triggers, OptinMonster ensures your campaigns reach the right people, at just the right place and time – including Exit-Intent technology which reengages visitors who appear to be leaving your site by showing them relevant campaigns as they exit your page.


Pay-per-install affiliate marketing is an efficient and cost-effective strategy for mobile app developers to increase installs. Not only is it cost-efficient compared to other forms of app advertising, but pay-per-install also enables app developers to control their budget by only paying for actual installs.

Pay-per-install advertising involves paying publishers a fixed CPI (cost per install) price each time someone downloads an app through a targeted campaign. Adverts may target these campaigns towards users who already installed similar apps or who may be interested in their product.

Affiliate marketing is often more effective than pay-per-click advertising because it gives marketers a greater chance of reaching new customers who may purchase their products or services quickly and cost-effectively. This form of affiliate promotion can especially prove advantageous for e-commerce merchants looking to reach large audiences quickly and effortlessly.

Affiliate marketing with paid media requires lower up-front investments than other strategies such as search engine optimization or paid media, making it an attractive option for entrepreneurs looking to start new tech businesses.

Pay-per-install affiliate marketing carries with it the risk of spreading unwanted software, according to Symantec researchers who have described commercial pay-per-install as the new malware distribution network.

Publishers looking to make money with affiliate marketing need to promote apps and other downloadable content that is safe for consumers by writing reviews about it on their websites or blogs, spreading awareness of it among their audience or by writing blogs about the product itself.

They can also advertise on social media and other online platforms to attract more traffic and increase sales – thus earning larger commissions.

There are various pay-per-install affiliate programs available, so it is crucial that you find one suitable for your business. Some top options are Bidvertiser, InstallCube and AdCombo.

These networks offer a comprehensive selection of software and file downloads designed to monetize and maximize profits for webmasters and advertisers alike. Their mission is to deliver quality programs with guaranteed payouts while remaining simple to use; their goal is to convert your traffic into real cash!